The Beauty of Radio
The medium of radio is a wonderful thing. It has spread to the internet but is very much still alive as a medium all on its own. The history of radio goes back over a century to the discovery of the Hertzian wave. In fact, the first radio news program was broadcast in 1920 in Michigan, USA.
Today radio seems such an antiquated media but radio stations in the UK still have millions of listeners from people in their cars to factories and workplaces. There are commercial radio stations along with local radio stations spread right across the country. Many of these stations are also on the web meaning that they broadcast across the internet.
Some radio stations use what are known as podcasts which are snippets of recordings that are downloadable from the internet. So a radio station can interview a guest on a show and record the interview as a podcast which can then be downloaded from their website at any time in the future. In this way stations can build up a library of material, in the form of podcasts, that are instantly available to their listeners on demand.
Radio is attractive to marketers and local businesses alike as it has a low avoidance figure compared to other marketing channels. This means the prospective audience members engage with the marketing message to a higher degree then on other advertising mediums which is of great benefit to the advertisers.
Despite the fact that radio can seem antiquated we think it will continue to thrive by moving onto the internet and enjoying higher than average engagement figures for marketing messages. Don’t worry, radio is not going anywhere soon!!